Picture this, after 2 hours of refreshing the H&M website on my phone, I finally get onto the website. It’s the morning of the Kenzo x H&M launch, the first H&M designer collaboration in 5 years I’ve actually cared about and I know exactly what I want to buy.
Why Kenzo? Well I’m a huge fan of the Japanese label. I love the urban styling, the colour, the prints, the humour. I love that the campaign was targeted to multi-demographics and age-groups, which meant even a mum in South Norwood could rock Kenzo x H&M. I didn’t want it all, and the pieces I longed for, such as the tiger print black woolen coat with pink faux fur collar were just out of my budget. I knew what ever I bought would be both statement enough to really give my looks some welly, but would have some flexibility in my wardrobe.
“I love that the campaign was targeted to multi-demographics and age-groups, which meant even a mum in South Norwood could rock Kenzo x H&M.”
Back to my story. I’m coincidentally just behind H&M on Oxford Street, Lolo is calmly eating her Oat biscuits, I’ve got onto the H&M website. Then it happens, Lolo has a tantrum, she throws her biscuit down on the street screaming “No, No, No!!”. But, I’ve finally got onto the H&M website….bad fashion mum confession here…..”Lolo, hold that thought”. I manage to find the pieces I want and get them into the shopping basket. Lolo has escaped out of the buggy harness, so I take her out, carrying her on one hip while I enter my Paypal details and…..
“Then it happens, Lolo has a tantrum, she throws her biscuit down on the street screaming “No, No, No!!”. But, I’ve finally got onto the H&M website….”
Here’s what I kept from my Kenxo x H&M haul
- THE ruffle top to end all ruffle tops, complete with clashing printed panels and oversized cap sleeves so huge, they make my arms look super toned – win win!
- Patterned silk scarf, I’ve noticed this war-time way of tying scarves creeping back on the style streets and am loving it for winter.
- The Knitted tiger dress, the weight of this dress gives it a swoosh when I walk. I love it over my flares, but also as you can see earlier on with tights. Hold on Summer 2017 I’ll be getting my legs out with wedges in this one.
Did you get anything in the Kenzo x H&M collection?