Picture this, after 2 hours of refreshing the H&M website on my phone, I finally get onto the website. It’s the morning of the Kenzo x H&M launch, the first H&M designer collaboration in 5 years I’ve actually cared about and I know exactly what I want to buy.
Why Kenzo? Well I’m a huge fan of the Japanese label. I love the urban styling, the colour, the prints, the humour. I love that the campaign was targeted to multi-demographics and age-groups, which meant even a mum in South Norwood could rock Kenzo x H&M. I didn’t want it all, and the pieces I longed for, such as the tiger print black woolen coat with pink faux fur collar were just out of my budget. I knew what ever I bought would be both statement enough to really give my looks some welly, but would have some flexibility in my wardrobe.
“I love that the campaign was targeted to multi-demographics and age-groups, which meant even a mum in South Norwood could rock Kenzo x H&M.”
Back to my story. I’m coincidentally just behind H&M on Oxford Street, Lolo is calmly eating her Oat biscuits, I’ve got onto the H&M website. Then it happens, Lolo has a tantrum, she throws her biscuit down on the street screaming “No, No, No!!”. But, I’ve finally got onto the H&M website….bad fashion mum confession here…..”Lolo, hold that thought”. I manage to find the pieces I want and get them into the shopping basket. Lolo has escaped out of the buggy harness, so I take her out, carrying her on one hip while I enter my Paypal details and…..
“Then it happens, Lolo has a tantrum, she throws her biscuit down on the street screaming “No, No, No!!”. But, I’ve finally got onto the H&M website….”
Here’s what I kept from my Kenxo x H&M haul
- THE ruffle top to end all ruffle tops, complete with clashing printed panels and oversized cap sleeves so huge, they make my arms look super toned – win win!
- Patterned silk scarf, I’ve noticed this war-time way of tying scarves creeping back on the style streets and am loving it for winter.
- The Knitted tiger dress, the weight of this dress gives it a swoosh when I walk. I love it over my flares, but also as you can see earlier on with tights. Hold on Summer 2017 I’ll be getting my legs out with wedges in this one.
Did you get anything in the Kenzo x H&M collection?
Yvadney x
Great pieces and you wear them so well. I had a similar moment (read: morning) of slightly substandard parenting when the BalmainXH&M stuff dropped. I love their colour schemes, brocade, and all that kind of detailing so was so exciting. The site went so bonkers I ended up spending thousands – half of which was on duplicates. Not ONE thing suited/fitted me! (Tell a lie, I kept a tshirt) But I did the decent thing and returned them to H&M instead of flogging them on eBay. These days I just enjoy these drops vicariously through Instagram and I’m very much enjoying your choices. Those cap sleeves are to die for x
Oh yes, the Balmain collection was stunning, but I think I was pregnant at the time and not too inspired to cinch my waist into minis!! Good to know I’m not the only ‘bad mum’out there. I returned my rejects and have sold one at the same price to a friend who wanted it xx
Wowsers! Love the pieces you picked up and your photos are just . Love how you’ve styled them. H&M need to see this! xx
Aw thanks Kat. I’m so happy with my haul, although I do look longingly at the woolen coat. Here’s hoping it goes into the sale eh?! xx
These look great on you! I was gutted I totally forgot about this collaboration, too much going on at the moment. I usually buy something off these collections. That said, I think this was not my style the slightest so not feeling too bad in the end 🙂 Looks fabulous on you though!